At signageOS, we’re proud of the technology we build. But more than that, we’re proud of the people who build it, the partners who trust it, and the teams who use it to deliver more value and create better experiences in the real world.

That’s why we are so excited to have Brian Selman join signageOS as our new Vice President of North America!

Brian is one of those rare leaders who sits right at the intersection of technology, business, and customer experience. For more than 15 years, he’s been working with leading global restaurant and retail brands to transform the way they connect with customers. From mobile apps and e-commerce to channel optimization and large-scale digital signage networks, Brian has helped analyze, design, and roll out numerous digital transformation strategy projects, which means he doesn’t just see one side of the problem; he understands the whole picture!

What we really appreciate about Brian is his approach to problem-solving. Brian has a passion for understanding how things work before presenting a solution. He loves getting to the heart of the matter through whiteboarding, drawing out ideas, and asking questions until the solution becomes clear. He cares deeply about outcomes, not just the technology, but the experience it creates for people.

North America is one of the most dynamic and complex markets in our industry. Having an experienced individual like Brian lead our efforts also means we can be closer to our customers and support deployments with his kind of insight and grip, which really moves the needle. For our partners, this means having access to a real expert, translating into quicker rollouts, smarter scaling, and solutions that seamlessly connect signage with the broader digital journey.

Outside of work, Brian is just as interesting! He grew up in Chicago, now lives in Dallas, and calls Sydney his favorite place in the world.

He once ran the world’s most visited burger blog! Google Photos insists on labeling his dog as a cat. And when he’s not building technology, he’s building LEGO sets, firing up the grill, or catching a podcast on his treadmill. Most of all, he values family, laughter, and teamwork, which says a lot about the kind of leader he is.

Bringing Brian on board is about more than growth. It’s about building the kind of leadership that helps our customers succeed in real, measurable ways.

We’re excited about what this means for signageOS, and even more excited about what it means for you, our customers, our partners, and our community.

Welcome, Brian. We’re so glad to have you!
-Team signageOS

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