Case study
Next-gen signage: One of the world's largest digital signage deployments was built in-house
Find out how a global QSR brand rejected vendor lock-in, built a proprietary CMS on signageOS infrastructure, and scaled it into one of the biggest digital signage networks ever deployed.
Executive Summary
When every vendor offered the same platform with the same limits, one of the world's largest QSR brands decided to build their own.
This case study tells the full story — from the decision to go in-house, to the technical architecture that made it possible, to a network now running at 99.99%+ uptime across a mixed fleet of Samsung and LG SoC displays at massive scale.
Inside you'll find:
➡️ How the brand built a proprietary CMS on a single API and gained complete control over hardware, software, and future direction
➡️ Why an intentionally mixed Samsung and LG SoC fleet was the right call — and how signageOS made it work seamlessly
➡️ How DevSpace and CloudControl provided the infrastructure to scale from a limited footprint to one of the largest deployments in the world
➡️ What the buy-vs-build decision looks like in practice, and what it takes to pull it off at this scale
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